Meet the Builders.
We aren't a traditional agency filled with account managers and middlemen.
We are a strike team of senior experts who have actually shipped.
We aren't a traditional agency filled with account managers and middlemen.
We are a strike team of senior experts who have actually shipped.
Luis is a builder who ships. As Co-Founder of F5, he's obsessed with helping founders go from idea to working product—fast. He's a Full Stack Developer and AI Engineer who doesn't just talk about technology; he builds production-grade systems that users actually love.
Before F5, he helped enterprises modernize with AI—but he saw too many founders drowning in slow, expensive dev cycles. Now he uses that enterprise-grade expertise (AWS, Azure, GCP, Databricks) to help startups ship MVPs that are built to scale from Day 1.
"I've seen founders waste months building the wrong thing. My job is to get your idea in front of real users—fast—so you can learn and iterate before the runway runs out."
Founders' Past Experience
* Work performed by Luis Ticas in previous roles.
Natalie is a founder who's been in your shoes. As Co-Founder of In Ink and now F5, she knows what it takes to go from zero to launch. She's also served as an Innovation Consultant, helping companies identify what to build—and more importantly, what not to build.
Her secret weapon? Years of product experience at Epic and Change Healthcare, where she managed multi-million dollar implementations. She brings that same rigor to startups—minus the bureaucracy. Every feature she specs is tied to ROI.
"I stop founders from building the wrong thing. We don't write a line of code until we know exactly how it drives value."
Founders' Past Experience
* Work performed by Natalie Moxen in previous roles.
Work directly with Luis and Natalie. No junior teams. No "B-squad."
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